Category: 4minute

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Koreans don’t necessarily prefer cute concepts…

Koreans don’t necessarily prefer cute concepts for girl groups. I think it depends a lot on the current trends, the execution of the concept, and the song itself (yes, it depends on more than just the company). 4Minute and Brown Eyed Girls succeeded with badass concepts, despite not coming from the Big 3, which I think was partly because of their songs and partly because those concepts were trendier in 2009-2010 than they are now. And Girl’s Day struggled to get popular doing cute.

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